The beef industry in Canada is rallying against a proposed regulation by Health Canada that would see a warning label placed on the front of ground beef packaging, saying it's high in saturated fat.

The Canadian Cattlemen's Association says it could send the wrong message to consumers. Manitoba Beef Producers General Manager, Carson Callum, says it would really hurt the beef industry across the country by reducing the confidence of the consumer.

"A lot of other whole food ingredients are exempt," said Callum, "butter, milk, those types of things. Even full cuts of meat are exempt"

The Canadian Cattlemen's Association has set up a website, dontlabelmybeef.ca, to let people know why they're fighting these regulations.