The National Beef Check-off rose to $2.50 yesterday.
Melinda German, the General Manager of the Canadian Beef Check-Off Agency says the increase will help fund programs like the National Beef Strategy.
“in particular we contract groups like Canada Beef, which does marketing and promotion both domestically and overseas. We also contract the Beef Cattle Research Council, which works with University and research providers across Canada to conduct research that’s applicable to producers to help them produce production efficiencies and continue to benefit from those services.”
The national check-off had been set at $1 since 2000.
With inflation, German says the purchasing power of today’s dollar is around 70 cents of what it was 17 years ago.
