The National Cattle check-off is increasing to $2.50 on Sunday.
This is the first time in almost two decades that it’s going up from the $1 collected.
Melinda German, the General Manager for Canadian Beef Check-Off Agency, talks about the increased price.
“The increase came about under the National Beef Strategy. All nine provincial provinces got together in 2014, with national service providers and came up with a strategy as a group that was intended to continue and advance and build on the beef industry. The check-off dollars go towards those programs.”
Inflation has a big impact on the purchasing power in getting the message about the beef industry to the general public.
