Visitors to Brandon's Keystone Centre will soon be able to enjoy their favourite beverage at events in the facility in new eco-friendly cups.
A joint partnership between the Keystone Centre, McCain Foods, and Westman Communications Group will see the introduction of 100% recyclable aluminum cups at all concession stands and bars in Westoba Place and other parts of the facility.
The cups will not only reduce waste, but will also provide a unique brand experience, as each cup will feature the logos of all three partners, as well as a QR code directing fans to a one-stop hub for ticket purchases, 50/50 tickets, and more.
The new aluminum cups will be used at all hockey games, concerts, and special events held at the Keystone Centre throughout the season, beginning this weekend.
