This year's campaign kicked off at STARS' Regina base at an event with officials from each organization, employees and a former STARS patient who's featured in the 2022 calendar.
Wednesday's announcement marks the seventh consecutive year that Viterra has partnered with STARS to cover the total printing costs of the calendar, representing a total value of more than $1.6 million in sponsorship support for the non-profit fundraising efforts.
Kyle Jeworski, Viterra's CEO in North America, goes into detail about the renewal,
"At Viterra, we recognize the critical importance of first responders and the inspirational work they do on the front lines to help people in rural communities every day, including our employees, customers and their families."
Jeworski carried on about the partnership,
"Viterra and STARS have worked together since 2015, and through the strength of our continued partnership, we're pleased to do our part to help patients share their stories and support STARS in raising awareness of their life-saving work."
The calendar campaign is entering its 29th year and has raised millions of dollars in the process.
The calendars will be available until December 3rd at most Viterra locations and online at starscalendar.ca.
