Entrepreneurs and businesses will have an opportunity to compete in the first-ever Manitoba Protein Challenge next spring.
Agriculture and Resource Development Minister Blaine Pedersen said that the Challenge will showcase the innovative products that local entrepreneurs and businesses are creating with animal and plant protein products.
“This event will also help connect processors with retailers, food service, and industry experts to introduce their products, learn about current protein industry trends and accelerate the commercialization of their products.”
The Challenge is expected to bring together approximately 100 agriculture and food stakeholders, including key retailers and distributors in Western Canada, who will sample and vote for the favourite protein products. The competition will include plant-based and animal-based protein.
The Challenge will also provide entrepreneurs with an opportunity to fast track their products to commercialization through the competition, feedback and connections with key industry contacts.
People wishing to participate must submit an application form that describes their new protein product and market potential.
The deadline for applications is February 7th, 2020, and the competition is scheduled to be held on March 17th, in Winnipeg on Agriculture Awareness Day in Manitoba.
The Manitoba Protein Challenge is part of the government's Manitoba Protein Advantage, a strategy aimed to sustainably grow the plant and animal protein industry in Manitoba.
For more information or to apply for the Challenge, click here.
