In 2020 the RM and City of Dauphin began work with Travel Manitoba to establish a place brand.
“Adventure from here on out.” Was launched in June of this year, and now the City and RM are looking for Place Brand Committee members to help shape Dauphin and Parkland tourism marketing strategy.
Nicole Chychota, the CAO for the RM of Dauphin, explains how the concept for this committee came to be;
“During the process of developing the brand, we worked with stakeholders in the community to make sure we got their input on what they felt the brand should include, and we really found that was a valuable exercise.”
Chychota noted that the help of community stakeholders in the branding process initiated the idea for this committee.
“When Sharla and I spoke about how we should move forward, we really felt we should keep that communication going and felt that the establishment of a committee where we could bring in stakeholders was the best way for us to do that.”
Nicole added that those interested must submit a letter explaining their qualifications and background as well as why they want to be involved with this project.
“It’s a great opportunity for people to really help shape what our marketing strategy is going to be, and I think it’s a great chance for us to get some alternative perspectives on what makes Dauphin and area such a great area to visit. We’re really excited to work with everybody.”
Meetings are expected to occur once a month, and the committee will hold an advisory role while staff from the City and RM will be tasked with executing the projects.'
September 13th at noon is the deadline to apply.
Applications can be sent by email toThis email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it. or dropped off at the RM of Dauphin office.