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The Manitoba Beefs Producers say their hopeful for an end to country of origin labeling despite another challenge from the American government.
Last fall, the World Trade Organization ruled that the US labeling rules discriminate against exports from Canada and Mexico, with another ruling expected by May 18.
MBP general manager Melinda German says COOL is an unfair trade barrier with the US which has cost the industry an exceptional amount of money.
"They're actually recalculating the costs to the Canadian industry, and at one time we thought it was costing us around a billion dollars. It's not just for cattle, it's for hogs as well. New estimates are seeing that it's going to far exceed that. It's had a tremendous impact on the livestock industry in Canada."
The US regulations on country of origin labeling were first implemented in 2008.