Canada Beef Inc. will be concentrating its efforts internationally.
Federal Agriculture and Agri-Food Minister Lawrence MacAulay recently announced that it will be investing $6.4 million dollars to Canada Beef Inc. by increasing its global consumer demand.
President of Canada Beef Inc. Robert Meijer said the decision comes at a great time, concentrating their focus on a few countries in particular. He added, "When we undertake our work, we're doing it in a business development commercial and go to market context... No doubt I would put Mexico right at the top, I would add China to that list and certainly Japan."
This strategic initiative will support Canadian Beef’s three-year market development and promotion plan targeting key regional hubs in Asia, Europe, North America and Latin America.
