The Dauphin Place Brand Strategy is an award-winning success for the city.
Economic Development Association Of Manitoba, or EDAM recognized the accomplishments of Tourism Dauphin with the "Project of the Year Award Under $100,000", and Economic Development Manager Martijn van Luijn says it's more than building the tourism department, but the community as well.
"Dauphin's always been a destination for tourists, right? But, we've sometimes felt we have an identity problem. people would say 'There's never anything to do in Dauphin', 'Who are we?' or 'What do we represent?' and this new brand that we've developed in partnership with Travel Manitoba and the RM of Dauphin really gives us an identity, something we can all be behind"
Van Luijn accepted this award which was presented at EDAM's 6th Annual Gala and Awards evening by the Association of Manitoba Municipalities, and he says that this success isn't just for Dauphin, but the surrounding area too.
"It thinks that's the way to do it. We can't go at this alone, and even our tagline 'Adventure from here on out' speaks that we don't see ourselves defined by boundaries. If our neighbors win, we win. I really like that about this strategy"
Also nominated for this award was the Russell Thrift Shop for their work in the community.
This award is designed to be awarded to people, organizations, or communities undertaking projects that greatly improve their regions, and Van Luijn was proud that Tourism Dauphin was the recipient of this regional recognition.
