Today is National Cinema Day.
To mark the occasion, the Countryfest Community Cinema is inviting everyone to watch any movie for $3.
Ron Suchoplas, the cinema's general manager, says they're doing it as part of an event taking place all over North America.
"They decided to create this one day, which really had to get approved by all the movie studios to take a big cut on their sales... [today], September 3rd, so I'm assuming... that's why they set the price to $3 plus tax... [today]... for any movie... and [are] allowing theatres like us to set that price... to see a movie all day... [today]," he adds.
Suchoplas believes that the main goal is to get people to feel comfortable returning to the cinema.
"We were closed seventeen of the twenty-four months before [last summer]... It was kind of a... soft August with box office... It's just to encourage people to come back to... the cinema and feel safe and... get out again," he adds.
He went on to that there will be no COVID-19 restrictions at the cinema and that concession prices will be the same as usual.
The list of showtimes can be found on their website.
