TTA CANADA RELEASING DEBUT PROJECT FROM HEATHER LONGSTAFFE
The Talent Associates, a cross-border management and marketing company, announces plans to release new music from Winnipeg-born singer/songwriter Heather Longstaffe. This marks the first time TTA will bring music directly to radio and the fans.
"This is exciting for us," said company founder and President John Ettinger. "We established TTA as a force to help great music get heard, and Heather is the perfect singer to establish this new side of our work."
TTA will ship Longstaffe’s debut single “Rooftops” to Canadian country stations ASAP. The song, an explosive celebration of love, was written by Heather with Vancouver-based writer/producer Dan Swinimer.
Longstaffe is acclaimed as a powerful vocalist and a highly sought-after writer for many of Canada's hottest artists. She was the opening act on the just-completed Emerson Drive Tilt-A-Whirl tour, and was the grand-prize winner of the Radio Star National Songwriting competition. Her EP Slingshot, set for release this Summer, features five new songs written by Longstaffe, and they present an artist with an obvious and exciting path ahead — through Canada and beyond.
"On stage is where I belong," says Longstaffe. "We all want this music to bring me and my band on stage and in front of a new bunch of friends across Canada." Some of you may remember Heather from her lively and exciting performances during the 730 CKDM Countryfest Talent Contest a number of years ago.
TTA has established a unique and powerful brand the past five years in North America. Ettinger, former head of promotion at Mercury Records (Shania Twain, Terri Clark, Sugarland) and the Disney-owned Carolwood label, founded the company as management for award-winning group Emerson Drive. TTA now serves in the same function for Tebey (along with Jill Snell and RoadAngel), Alissa Griffith, Jordan Dean, and Longstaffe. As a radio service team, led by Ryan Barnstead, the VP of Promotion and Artist Development, TTA brought BlackJack Billy to radio in the US and Canada, and they function in a similar role for Sugarland founder Kristian Bush, and team with various Canadian artists in bringing their music to the United States.
For the past nine months, TTA has represented the roster for Open Road Recordings to Canadian radio, bringing CanCon chart-topping singles to Dean Brody and High Valley (2), and Top 10 and Top 20 hits to Tim Hicks and Doc Walker.
"They are terrific people and smart record men," said Open Road CEO Ron Kitchener. “I'm excited to see the great things they can do with Heather and beyond."
To preview the single "Rooftops," click here: https://soundcloud.com/heather-longstaffe/rooftops-2